My name is Julio Felix Lang, and I was born and raised in Brazil. From a young age, I was always deeply involved in sports, with soccer being my primary passion until I discovered Jiu-Jitsu 25 years ago. At that time, Rio de Janeiro was considered the mecca of Jiu-Jitsu, and the lifestyle of the carioca was closely tied to both Jiu-Jitsu and surfing. While I grew up in Curitiba, a city about 60 miles from the coast, my love for surfing was just as strong as my dedication to Jiu-Jitsu.
In 2008, I founded Jiujitsoul, a brand that blends the art of Brazilian Jiu-Jitsu with the essence of surfing. The Jiujitsoul lifestyle is about more than just sport—it’s a culture that embraces personal growth, mindfulness, and a deep connection with nature. It’s about applying the principles of martial arts to everyday life—refining technique on the mat, embracing the rhythm of the waves, living in the present moment, and fostering positive energy.
It’s a lifestyle.
IBJJF World's Masters Championship
Las Vegas, 2018
Jiu-Jitsu lifestyle!
Maldives, 2021